Posts Tagged ‘Special Pink Raffle’

I’m busy planning the 2014 Pink Car Rally Fundraising Campaign and I have decided that we need a Pink Car, as 1st  prize in our Special Pink Raffle.  Now, I realise it’s a BIG ASK, but my glass is ALWAYS half-full…. so all I have to do now, is to find a company which has a kind heart, values what we are trying to achieve, loves the work of the Little Princess Trust Charity.. and ‘hey presto’ –  decides to present us with a Pink Car to raffle!

Now… let me just turn my hat around and look at it from the other perspective. Being both a volunteer and a business coach enables me to look at a situation from both sides.  The first consideration to any commercial company is the ‘what’s in it for me?’ factor. Sadly, the simple fact that they are helping a charity doesn’t cut the muster! I understand that. I also realise that most commercial companies seem to prefer to donate to the ‘huge’ charities… which of course gives them good press coverage, recognition and appreciation from the public, to name but a few ‘benefits’.  

However, I would argue the case for a small charity, where such a donation could make an incredible impact – the benefits to the donor company could be greater than they could possibly imagine.  For example, I use every possible minute of my spare time to promote the Pink Car Rally, and any business which ‘helps and supports’ us is thanked very publicly.  The best illustration of this is the story of the Pink National Express Coach:-

In 2009 I entered National Express’s ‘Bling My Coach’ competition, whereby people were invited to design a livery for one of their coaches and say where they would take the coach, if they won the competition.  I was one of 5 finalists, whose designs went to public vote.  My design was pink and incorporated the Little Princess Trust Charity’s logo, together with the Pink Car Rally website address. The public voted and soon the two front-runners were Action for Children and the Pink Car Rally and believe me, we were ‘neck and neck’.  It was incredibly stressful!  Now, if you look at the Action for Children website, you can see that even in 2009 their annual report mentioned 12,000+ volunteers and supporters (huge voting potential) and ‘millions of pounds’ raised through fundraising.  The Little Princess Trust, at this time, might just have recruited its first paid staff member!  And the volunteers could probably be counted on 4 hands! Fearsome competition and yet we won! So how on earth did we do it? Sheer determination and the power of social networking! The coach was duly wrapped pink and joined the 2010 Pink Car Rally, carrying pink passengers.  It became part of the main National Express fleet, owned by their franchisee Yeomans Travel, Hereford, and could regularly be seen on the Hereford, Gloucester, Cheltenham, London route and in fact, was only recently ‘unwrapped’.  National Express and Yeomans Travel kindly continued to support the rally for another two years, by entering the pink coach in the 2011 rally and in two legs of The Big One – the 2012 End2End rally.

The coach became a much-photographed, travelling advertisement for both the charity and the rally.  Needless to say, we were incredibly grateful to National Express and thanked them publicly, many times.  In addition, we mentioned the National Express Pink Coach in every press release, during every radio interview, on our Facebook page, on Twitter, on Linked-in, whilst giving our ‘charity talks’, during networking events….. at any and every conceivable opportunity.  In 2011, the Head of Media for National Express told me that their stats showed that we had generated an unsurpassed level of publicity for them.

So…. I’m looking for a Pink Car, for the 1st Prize in our Special Pink Raffle.  Please can you help me to find one?  And if anyone should ask you “what’s in it for us” you will be able to tell them “more than you could possibly imagine.”Image

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