Archive for the ‘Pink Car Rally Poem’ Category

“There are just 4 sleeps to go before the Pink Car Rally cuts a pink swathe through the glorious Welsh countryside, as it travels from #South2NorthWales raising awareness of, and funds for, the Little Princess Trust charity.  The Pink Participants – or Pinkies as they are collectively called – are aiming to raise at least £3,500 which will fund 10 ‘real hair’ wigs for children, on this 10th and final rally.”

I struggle to believe that it was nearly 11 years ago when I first found out about the Little Princess Trust charity, attended their AGM and volunteered to help raise awareness of the charity.  I created the annual Pink Car Rally, intending it to be a 5-year initiative but after a particularly eventful year in 2012 for two of the Pinkies (which I referred to as an anus horribilis in a press release, not noticing the typo until after I pressed ‘send’!) I pledged to continue organising rallies for another 5 years.  This weekend will be the 10th and final rally.  Once the dust has settled, I will go through the paperwork to ascertain exactly how much we have raised through the rallies, but I believe it to be in excess of £70,000.

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Pink cars around the UK are being serviced, valeted and adorned in preparation for the weekend.  The Pink Car Rally t.shirts are on their way, once again kindly sponsored by Ratchet Clothing, and lovely treats for the Pinkies’ goody bags are arriving daily.  The excitement is palpable.  I find it curious that I can be as excited about the 10th rally as I was about the 1st, 2nd, 3rd etc.  So much has happened over the years.  I have met lots of lovely Pinkies, been told lots of beautiful stories, seen so many wonderful places, met several children who have received wigs from the charity, and photographed a few kind celebrities with my car!  I have a portfolio of funny stories and ‘Sali Moments’ guaranteed to brighten the dullest of days.  One of my personal goals is to create a book about the Pink Car Rally and share lots of the things I have seen, done, learnt and enjoyed, with the world.  My aim is that the book is not only a colourful adornment to any coffee table, but will also act as a fundraising ‘case study’ to other fundraisers.  Last year I was honoured to be chosen as an Institute of Fundraising (IoF) Rising Star, to speak at the IoF Convention at the Barbican Centre. My presentation was on ‘Fundraising on a Shoestring’ and the rally was one of the initiatives I mentioned. As with all things, publishing a book costs money and I am seeking sponsorship to enable me to progress this idea. If you can help, please let me know. Needless to say, I would like a percentage of the proceeds to go to the charity.

This weekend’s rally will start at Tesco in Penarth, near Cardiff and end in Aberystwyth. Day 2 will see us travelling from Aberystwyth to Llandudno Junction.  Full details of the route can be found on our website, but please note that the timings are approximate.  If you’re reading this and you have a pink car, it may not be too late to join us. If you’re on Facebook please message the Pink Car Rally page, otherwise please email me at pinkcarrally@me.com

If you like what we do and would like to support us, here is a donation link.

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If you’re out and about in Wales over the weekend and you happen to see lots of pink cars, please give us a toot and a wave.  Thank you.

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It’s exactly 240 days since my last blog post. Why the long delay? I was hoping to write blog updates about the progress of the 2014 rally, but until a few weeks ago no progress had been made. In September, a ‘save the date’ announcement (7th & 8th September) was made and in October I had created an outline route and contacted the two ‘major’ comfort/media stops, seeking permission to use their car-parks. Frustratingly, it took until July for one to agree and the other still hasn’t said yes or no! I must take responsibility for some of this. I run my own business and I am a single parent to three young adults, so rally planning is done in my ‘free time’, which is usually in the evenings…. leaving me unable to make lots of badgering phone calls in office hours and at a disadvantage to large charities with dedicated fundraising teams.

During a recent business meeting with someone from the area local to the proposed rally route, I was asked how the rally was progressing. When I explained the ‘challenges, he brought google maps up on his computer and suggested an alternative venue in the area. Initially enquiries didn’t hold out much hope, but I’m forever the optimist and so I emailed a heartfelt request and, to my delight (and great relief) it was met with a resounding ‘yes’, so I’m in the process of finalising the route which should be announced in the next few days.

One of my frustrations with the Pink Car Rally initiative is the lack of national media support. Another is my inability to attract a major celebrity. The rally has enormous potential, but without these two key elements, I fear it may never reach it. Never has this been more evident than in the comparison between our rally and Chris Evans’ FAB1 initiative. How many people, new to the rally, know that in 2012 the Pink Car Rally travelled from John O’Groats to Land’s End, over six days, raising over £16k for the Little Princess Trust charity, which gives ‘real hair’ wigs to children and young people who have lost their own hair, primarily through chemotherapy? The national media didn’t want the story without a ‘hook’ although we were well supported by regional newspapers, social media and local radio. We targeted Chris Evans, because of his love of cars, but the BBC stated that we were not one of their ‘chosen’ charities, so couldn’t help! In 2013 Chris Evans created the FAB1 initiative, travelling from Land’s End to John O’Groats to a huge fanfare and media frenzy. The national media couldn’t get enough of the story. I travelled to Cribbs Causeway to see him and his entourage and was rewarded with a smile and a wave. Later, when he passed Blossom on the motorway, he pointed, smiled and waved again. Hopefully he saw the Pink Car Rally website address on the side of my car! I do love Chris Evans and have enormous respect for what he has achieved, but I’m sure you – like me – can see the irony.

So here I am in August, just a few weeks away from the 7th annual Pink Car Rally, praying that we can get enough media interest to swell the number of pink participants at this late stage. And you, dear reader, can help us by sharing this blog far and wide, RT’ing our tweets and ‘liking and sharing’ our Facebook page. If you happen to know a celebrity, please, please, encourage them to support us.

One organisation has been particularly supportive of the Pink Car Rally this year. I met Motorhappy on Twitter and they have been absolutely amazing… to the point that they turned Twitter pink for a day!  I can’t tell you how #Motorhappy that made me! 

I would just like to finish this blog post by saying a massive THANK YOU to Motorhappy and everyone else who has supported the rally. We have over 3000 likes on our Facebook page, from over 40 countries. Between my Twitter account and the Pink Car Rally Twitter account, we have nearly 3000 followers. We appreciate each and every ‘share’ and RT. Thank you.

Pink pit stop during 2013 rally

Pink pit stop during 2013 rally

 

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